The Pulse Method of Marketing

Knowing the way and the rate at which the heart beat of your customer moves is one of the most important steps you will take in marketing your products and by extension retaining them. The modern day marketer should be proactive when it comes to dealing with the customer or the risk of loosing him will be too high to deal with. What are the things you need to do?

Feel His Pulse
The first thing you need to do is to discover the rate at which the customer’s pulse is moving. In other words, his heart beat. The need for the modern day marketer to know the next move a customer is going to make is key to moving ahead of your competitors before they drive you out of business. This can be simply done by getting personal with your customers or clients. Don not use forms to sample opinion if your business is an offline one. I get really personal with my clients and customers and this has really helped me a lot in knowing what they want or what they do not want. Marketing is one of the most dynamic professions in the world and you can not afford to be left behind.

Diagnosing the Irregular Pulse
One of the instruments I use when a customer comes to me the first time is to read the message coming out of him though his pulse. All customers have what I call the present pulse and the future pulse. For me, the present pulse is what the customer brings to you or the present status of his pulse when you are both meeting for the first time. I get all the information I need by finding out from him his past experiences, what he enjoyed most from where he is coming from and what he disliked about where he is coming from as well. It does not really matter if your customer or client is new. What matters the most is that you do not miss the opportunity to know and feel what is going on inside of him that moment. Knowing all these helps you to diagnose issues and prepare for the future.

Sustaining a Normal Pulse
Getting a customer can be difficult but even more difficult is keeping the customer. Companies and individuals spend lots of money every year trying to keep their customers and client. As good as this is, I still prefer to get very personal if need be to keep my clients. I make phone calls, send mails and in some cases I never get too busy not to attend to them even if I have to attend birthday parties with them. This has worked for me, but I will tell you one secret. You will wear yourself out trying to visit and attend to all of them. What I have learnt to do is relate with all my customers and clients through satisfying some very difficult and hard to please ones who in turn spread do my public relations work for me. I simply classify them into two groups.

Group One
These are clients or customers who will complain about everything you do. They are hard to please and will only stick with you only if there are no good competitors at the moment for them to switch over to. To please these ones, all I do is handle them my self and totally eliminate or at least reduce all loop holes they always like to point to. I never get too busy not to attend to them. I make sure that I use them to get to others because when they are happy, your work becomes much easier to handle.

Group Two
These are the ones who are not so difficult to handle. I discovered that these ones were initially in the above category but they have since changed because of what they have been able to experience. Just be sure that what ever business you are into, you develop the attitude of using the pulse method.

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